Tag Archives: fake products

Amazon Unveils a 3-Tool Initiative to Curb the Sale of Counterfeit Products

BY: Michael Kolcun | March 8, 2019

Amazon has announced the launch of its invite-only Project Zero initiative, a program using a self-service removal tool, automation, and serialization to eliminate bogus products from its website. The first component of Amazon’s Project Zero gives unprecedented power to enrolled companies to remove counterfeit products proactively on their own, unlike before where rights-holders had to … Continue reading